What are the success factors required to get web 2.0 right in your organization? McKinsey Quarterly studied 50 early adopters to determine what were the critical factors in ensuring web 2.0 is a success. Not all early adopters were entirely successful in implementing web 2.0 applications within their organizations. About half of the respondents reported [...]
Posts Tagged ‘Web 2.0 Applications’
Web 2.0 Applications for Your Organization: What’s Your Strategy?
Web 2.0 seminars are popping up everywhere and there is a sense that Web 2.0 applications are the Next Big Thing. Yet, to offer a schmorgisbord of tools for employees with no strategy around why, what, who and how to use Web 2.0 applications is to invite disappointment. In a report issued in 2007, Melcrum [...]
Web 2.0 Applications for Your Organization
Much of the focus of Web 2.0 applications for organizations to date has been with how organizations can connect with their customers. As such, web 2.0 applications are very much a part of many businesses’ marketing strategies. But to leave it at that is to ignore much of the potential for Web 2.0 to change [...]
